§ 1125(a)), unfair competition in violation of the common law of New York, under the Federal Trademark Dilution Act (“FTDA”), and dilution of trademark in violation of New York’s anti-dilution statute (section 368-d of the New York General Business Law). Trademark owners may object to the use of their trademarks in fictional films or other media productions without their consent, and seek to enjoin such uses by filing a trademark infringement action under section 43(a) of the Lanham Act (15 U.S.C. But not only are you denied, these companies demand that their brands and products be cut from all scenes. You write to the companies that own the trademarks begging for sponsorship or product placement. You don’t want to break any trademark laws or be rejected or get a cease and desist notice and you don’t have the budget to spend thousands of dollars blurring out the logos in those scenes. You plan on submitting your film to festivals, get picked up for distribution, put it on YouTube, or making it available to rent or download from your own website. Additionally, your movie’s title (Ben and Jerry) bears the name of a famous company founded by Ben Cohen and Jerry Greenfield (Ben & Jerry’s), manufacturers of ice cream, frozen yogurt, and sorbet. Cut to, moments later, the Benz is involved in a high-speed car chase scene, wreaking havoc in the streets of New York City, driving on sidewalks, breaking numerous traffic laws, against a backdrop of the Empire State Building (a trademarked landmark). Moments later, in another scene, a Mercedes-Benz, driven by Ben, Jerry rides shotgun, both are rambunctious and drunk, speed out of the parking lot, barely missing a sweet old lady walking her dog. Except for the fact that it’s obvious that most of the bar patrons are underage, none of these brands are used in any negative light, nor is any special attention drawn to them. In the background of a couple of shots are recognizable logos and products of famous brands (Budweiser Beer, Stolichnaya Vodka and a collection of other liquor bottles and beer line a counter, a Yankees house flag hangs from a wall, Dunkin’ Donuts cup on a table). Among them are two about to drop out of high school kids, Ben and Jerry. So whether you're looking for the latest digital edition or a monthly print subscription to the greatest cinema magazine, the quality and depth of the coverage on offer makes Empire magazine the perfect choice, either for yourself or as a gift for the film buff in your life.You made a movie or television show, a story about two skinheads, their violent childhood, alcoholism and their love for fast cars. Encompassing a podcast, website, digital edition and live events, with incredible subscriber only offers and rewards. No-one else got to spend six weeks on the set of The Hobbit, or tour three continents with Tom Hiddleston for Kong: Skull Island - and we take you with us! Empire is the magazine the best and biggest names in Hollywood want to be in.īut we’re not just a magazine, we’re the world’s most influential film and entertainment brand. Empire magazine includes all the latest movie reviews as well as exclusive interviews and incredible imagery, providing you with insight on all the latest news in the movie world.įrom interviewing Tom Cruise to being on set with Quentin Tarantino to shooting videos with Ryan Reynolds, our access is unparalleled. Empire Magazine is the movie magazine choice of Hollywood's elite (with the likes of Steven Spielberg and Sam Mendes having guest-edited previous issues), meaning that it enjoys unparalleled access to the biggest movies and stars on-set during production.
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